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By Laura Jean Whitcomb
Every home has one — sometimes one in each room — on
hand for emergencies. Most toolboxes have one; for
plumbers and electricians, it is an indispensable
tool for peering into small, dark areas. Every fire
truck or emergency services vehicle stocks
rechargeable ones. They are also found in cars, on
key chains and in toy boxes.
If you haven’t guessed by now, we are talking about
the flashlight. The flashlight is a relatively
recent invention, but has grown into a must-have
gadget for homeowners and builders alike.
Flashlight aficionado Stuart Schneider has
thoroughly researched the history of flashlights for
several books, including Collecting Flashlights in
1996. “Since the flashlight could not exist without
a battery and a bulb, the history of the flashlight
is associated with batteries and bulbs,” writes
Schnieder, a New Jersey author who has appeared on
“Martha Stewart Living” with some of his antique
flashlights. “The first battery appeared in 1866,
invented by French inventor, George Leclanche. He
called it a ‘single fluid electric generating
battery.’ It was a wet cell, made by filling a glass
jar with ammonium chloride, manganese dioxide and
zinc and then adding a carbon bar for the positive
end of the cell. It was not portable. If tipped
over, the acid would spill out. Thomas Edison
invented the incandescent bulb in 1879. Improvement
to the battery came in 1888, when a German
scientist, Dr. Carl Gassner, encased the wet cell
chemicals in a sealed zinc container. This was the
first dry cell and the first portable battery.”
The leading name in flashlights was, and is,
Eveready. According to About.com, the flashlight was
invented in 1898. The story goes that Joshua Lionel
Cowen, the original owner of the American Eveready
Battery Company, came up with an idea for a
decorative lighting fixture for flower pots. It was
a metal tube with a light bulb and a dry cell
battery that could run the light bulb for 30 days.
Electricity from the battery made the flower pot
“light up” when a button was pressed — the perfect
product for gardeners who wanted to display prize
blooms.
To gain recognition they assembled a number of hand
torches and gave them to New York City policemen.
These testimonials turned into a brilliant marketing
strategy; soon everyone wanted a flashlight.
But when Cowen abandoned his CEO duties to become a
full-time inventor, he passed this idea (and his
company) to one of his sales reps, Conrad Hubert,
for a small fee. Hubert, a Russian immigrant, came
to the United States in 1890 at age 35. Hubert took
Cowen’s idea and, with the help of employee and
fellow inventor David Misell, began to adapt it.
According to the Energizer Web site, the first
flashlights in 1898 were handmade from crude paper
and fiber tubes, with a bulb and a rough brass
refractor. They called it an electric hand torch.
To gain recognition for their invention, Hubert and
Misell assembled a number of hand torches and gave
them to New York City policemen. These testimonials
turned into a brilliant marketing strategy; soon
everyone wanted a flashlight, named for the brief
flash of light (similar to a camera) produced by the
batteries and bulb.
Misell patented several of his flashlights, and
these patents were granted to Hubert’s company. One
year later, in 1899, Hubert was awarded with a
patent for his clover leaf bicycle light. These two
creations, along with 23 other battery/bulb
products, were unveiled to the world in the 1899
American Eveready Battery Company catalog with the
tagline, “Let There Be Light.”
In 1906, Hubert sold a half interest in his company
to National Carbon Company, a supplier of battery
materials, for $200,000. Hubert remained president.
Later the trade name was shortened from “Ever Ready”
to “Eveready.” And National Carbon Company was
renamed Energizer in the 1950s.
In 1910, great advances were made in flashlight
technology. Tungsten filament bulbs were invented,
and replaced carbon filaments in light bulbs.
Tungsten bulbs were more efficient and much
brighter. According to Energizer.com, vest pocket
tungsten flashlights became popular, as did search
lanterns, house lamps and intricate art deco candle
lamps.
It was the end of an era. No longer did people have
to worry about the flame of a candle or kerosene
lamp setting their home on fire. According to an
Eveready brochure called “101 Uses For An Eveready,”
by 1916 the flashlight was an essential personal
item — “the light that does not flicker in a
draught, extinguish in the wind, and is controlled
instantly by finger pressure. It’s the light
everyone needs.” Some of the flashlight’s 101
suggested uses included reading fruit labels,
filling the tank of a gasoline stove and signaling
with Morse Code. The design of the flashlight was
also improved, moving from a ring tab that needed
pressure to operate to the on/off switch that we use
today.
The Eveready Battery Company/Energizer introduced
the first 9-volt battery (1956); the first batteries
for use in transistor radios and rechargeable
nickel-cadmium batteries (1958); the first standard
alkaline battery (1959) for longer battery life in
portable, battery-powered devices; the first silver
oxide button cell for use in miniature hearing aids
and watches (1960); and developed lithium battery
technology (1963). Today, Energizer is the world’s
largest manufacturer of batteries and flashlights,
producing more than six billion battery cells
annually.
Whatever happened to Joshua Lionel Cowen? Cowen
didn’t become an immediate multimillionaire like
Hubert, but he went on to invent toy trains in 1900
and started a new company, Lionel Model Trains.
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History of Flashlights |
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1898 |
First Ever Ready flashlight produced |
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1906 |
Product name change from Ever Ready to
Eveready® |
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1910 |
Introduction of tungsten filament bulb |
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1937 |
Prefocused bulb introduced |
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1966 |
First thermoplastic molded flashlight |
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1967 |
First rechargeable flashlight |
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1968 |
First fluorescent lantern |
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1970 |
First waterproof flashlight
First push-button switch
Lifetime switch warranty introduced |
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1983 |
First 4AA fluorescent light |
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1984 |
First 2D Halogen flashlight |
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1986 |
First squeeze light |
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1998 |
Eveready® celebrates 100 years of
lighting products leadership |
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—timeline courtesy of Energizer
Holdings, Inc. |
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